Cinemark CEO Explains Why Chain Won’t Play Netflix’s ‘Cliff Booth’: Not ‘Constructive’ for Theatrical Ecosystem
Netflix's first-ever Imax release will only play on AMC screens as Cinemark and Regal declined to devote theaters to the two-week engagement The post Cinemark CEO Explains Why Chain Won’t Play Netflix’s ‘Cliff Booth’: Not ‘Constructive’ for Theatrical Ecosystem appeared first on TheWrap .
Cinemark CEO Sean Gamble discussed the chain's decision to exclude Netflix's "Cliff Booth" from its theatrical lineup, stating that the two-week Imax release window was not constructive for the broader theatrical ecosystem. The film, a sequel to "Once Upon a Time in Hollywood," will be exclusively available for streaming on Netflix starting December 25.
Gamble emphasized that Cinemark evaluates each film case by case and considers the long-term impact on the industry. While Netflix had intended to release "Cliff Booth" in Imax for two weeks, Cinemark opted for a shorter window. This decision was not influenced by the success of other films like "The Hunger Games: Sunrise on the Reaping," which has seen high buzz and presales.
However, the CEO remains optimistic about Netflix's plans to release more films in theaters with full theatrical windows in 2027.
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