Chiefs Help Carry CBS to NFL Ratings Boost
The network has the season’s two most-watched broadcasts—both were Chiefs games.
The Kansas City Chiefs have played a significant role in boosting CBS Sports' NFL ratings during the 2026 season. CBS' late Sunday afternoon broadcast of Week 8's Chiefs-Broncos game averaged 28.18 million viewers, just falling short of the season's top-rated broadcast. This marked the most-watched Week 8 game for CBS, driven by the Chiefs' popularity and a strong lead-in from earlier Sunday afternoon games.
CBS Sports is now averaging 19.56 million viewers per game this season, up 5% from the same point last year, with its 4:25 p.m. ET Sunday window being the most-watched program on U.S. television. The NFL, overall, is averaging 18.4 million viewers per game across all domestic rights holders, marking the highest average since 2015.
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