BHV: "The unions hope that the placement in judicial restructuring will allow them to turn the page on the disastrous management of Frédéric Merlin"
When the turnaround specialist for distressed shopping centers took over the store in 2023, the brand was already struggling, notes Isabelle Chaperon, an economics columnist for Le Monde. But its decision to partner it with Chinese giant Shein has delivered the fatal blow.
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