Baked by Melissa launches at-home baking kits at Target in time for the holidays
Baked by Melissa, known for its bite-sized cupcakes, is launching at-home baking kits for the first time in Target. Here's why the brand felt it was ready for a significant new category launch.
Baked by Melissa, a brand renowned for its miniature cupcakes, is expanding its reach to Target stores in time for the holiday season. The company, which has sold over 500 million cupcakes since its inception 18 years ago, will now offer at-home baking kits in Target. This marks Baked by Melissa's first foray into non-perishable products.
The kits come in three festive flavors: Christmas Tie-Dye, Marshmallow Hot Cocoa, and Red Velvet. In addition to the kits, Target is stocking cupcake liners and silicone cupcake pans in both one-piece and two-piece versions. Currently, these products are available exclusively on Target.com and in-store nationwide.
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