Atif Aslam Continues His Journey of Rise with vivo V80

Global smartphone giant vivo has announced a new collaboration with celebrated singer Atif Aslam, making him the official brand ambassador for the vivo V80. The campaign, titled "Capture Your Rise," encourages individuals across Pakistan to share their personal journeys and milestones. This partnership coincides with the release of Atif's latest album, Subah Aye Na, which speaks to his artistic growth and continued connection with his audience.

A track from the album is featured in a TV commercial for the vivo V80, merging his music with the device's storytelling capabilities. "Capture Your Rise" is an organic development from the successful previous campaigns, combining vivo's cutting-edge imaging technology with Atif's genuine influence and authenticity. Speaking on the collaboration, Muhammad Zohair Chohan, Director Brand Strategy at vivo, stated, "Atif's journey represents continuous growth, which is the essence of 'Capture Your Rise.'

With his new album, this partnership feels even more significant. We are honored to continue this journey with Atif and inspire our community to capture their own moments of growth." Atif expressed his enthusiasm for the collaboration, noting that the brand's partnership has been excellent and that including his new song "Safar men houn" from Subah Aye Na in the TVC enhances the campaign's impact.

He hopes the campaign inspires people to celebrate their own progress and the defining moments in their lives. The "Capture Your Rise" initiative will unfold through a TV commercial, social media campaigns, and community events, including the distinctive orange branding and the #CaptureYouRise hashtag, encouraging fans to share their personal stories of growth. Details about the campaign can be found at https://www.vivo.com/pk/activity/v80-launch.