Asda appoints former Morrisons boss as chief executive as sales struggle

Asda has appointed former Morrisons CEO, David Potts, as their new chief executive immediately, while executive chair Allan Leighton transitions to a non-executive strategic role. Potts, 69, will take charge as Asda continues to face challenges in boosting sales. Leighton, 73, who has been leading the business since 2024, will focus on the long-term strategic agenda.

Potts, who began his career at Tesco aged 16 and previously served as Morrisons' CEO from 2015 to 2023, is set to lead the UK's third-largest supermarket. Asda and Morrisons are currently struggling due to intense competition and high debt levels. Aldi is expected to surpass Asda and become the UK's third-largest supermarket, with a mere one percentage point separating the two.

Asda's sales dipped by 0.5% in the quarter ending October 4, despite price reductions and improved product range. The appointment of Potts comes after a lengthy search for a new chief executive, though it is surprising as Leighton had initially expected an internal candidate. Leighton expressed his enthusiasm for Potts, praising his industry experience and noting that his appointment will be beneficial as Asda continues its transformation journey.

Potts, in turn, expressed his admiration for Asda and appreciation for the opportunity to lead the team. He emphasized the company's mission to provide value to families and improve the shopping experience, particularly during the festive season.