Apple’s Analyst Calls Have Been Scripted for Decades
Bloomberg opinion columnist Dave Lee : Apple investors and fans hoping to get an insight into the philosophy of new Chief Executive Officer John Ternus on Monday were left sorely disappointed. The 51-year-old’s first earnings call was a timid affair, with Ternus taking cover behind a carefully written script as analysts peppered him with questions. This is stupid. I mean, it would have been fun…
In a recent earnings call, Apple's new CEO John Ternus, 51, was criticized for delivering a "timid affair" lacking any personal style. Analysts questioned Ternus, but the questions were deemed "insipid and pointless." This pattern echoes the previous CEO Tim Cook's calls, which were also described as "snoozefests." The source suggests that Ternus should emulate Steve Jobs by skipping these calls unless there is a significant issue to address.
It is noted that Jobs appeared on only five quarterly calls during his 14-year tenure, choosing to speak up only when essential. The source concludes by recommending that CFO Kevan Parekh and COO Sabih Khan should take over these calls, similar to how Jobs used to delegate them to Cook and previous CFOs. Jobs' approach was to show up only when he had something valuable to say, conveying the message "steady as she goes."
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