Apple will now sell you a Mac Studio with 512GB of RAM — but it'll cost you as much as a good-sized family car
Apple's 512GB Mac Studio is here: $22,299 to start, $29,799 maxed out, and the memory upgrade alone is $15,500.
Apple has launched a new Mac Studio configuration with 512GB of unified memory that is priced at $22,299, with a maximum price of $29,799 when paired with a 16TB SSD. This is nearly three times more expensive than the corresponding upgrade option on the M3 Ultra Mac Studio from 2025, highlighting the significant increase in memory prices over the past year.
The 512GB configuration is priced at about $15,500 more than the base M5 Ultra Mac Studio, which is comparable to the cost of a base Toyota Corolla. However, the maxed-out 16TB SSD configuration reaches the price point of a base Toyota Camry. The price hike for the memory upgrade from 96GB to 512GB is particularly steep at approximately $37.26 per gigabyte, up from $9.62 per gigabyte on the M3 Ultra.
This price increase aligns with broader market trends in memory costs, which have surged by about 350% year on year, driven by supply shortages. Despite the high cost, Apple asserts that the memory is necessary for running advanced AI workloads like Meta's Muse Spark Open model, which requires more than 512GB of memory.
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