Apple Warns of Ever-Higher Prices for Memory Chips
Apple's new CEO predicted that memory costs in Q4 2026 would be even higher than in the previous three months.
Apple, the tech behemoth, has warned of a significant surge in the cost of memory chips, describing the situation as "unprecedented". During a conference call on November 2, Apple's new CEO, John Ternus, stated that memory prices for the fourth quarter of 2026 would be even higher than in the previous three months. This price hike is primarily due to a surge in demand from AI datacenters, which has outpaced supply and pushed up costs.
The dramatic price increase has had an adverse effect on Apple's profit margins. Ternus noted that Apple's strategic price hikes in June for iPads and MacBooks, followed by an increase in iPhone prices in September, have provided some relief. However, the situation remains dire, as the competitive demand for memory chips continues to escalate.
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