Apple restricts dating apps and AI companions to users 18 and up

Apple is updating its App Store guidelines to restrict access to dating apps and AI companions for users under the age of 18, the company announced on Monday. The changes come as part of Apple's ongoing efforts to protect minors, which have included the implementation of age assurance technology and enhanced parental controls. Consequently, any app offering dating or romantic relationship features will now require an 18+ rating.

This new policy will take effect starting November 16, with developers needing to include content descriptors to ensure their app's age ratings accurately reflect its features. The rule could have significant implications for AI companion apps, particularly those that cater to younger users, such as Character.AI, Replika, and others.

These apps often allow users to create AI companions, including romantic partners and fantasy characters. AI apps like xAI's animated companions, which offer NSFW features, will also fall under this new regulation. In addition to the "dating and relationships" category, apps must now disclose whether they share users' real-world locations with others.

This disclosure is crucial due to privacy concerns, especially when users are unaware that their location data is being shared. Notably, apps providing location-sharing features for family use in Brazil can opt for official government ratings instead of the standard A16 rating, as required by local law.