Apple earnings suggest the iPhone 18 launch strategy is really working
Yesterday’s AAPL earnings report revealed record revenue for a September quarter, and within it was an arguably even more significant record: iPhone revenue. That’s because this year’s quarter only includes just two new iPhone models compared to the four released last year … more…
Apple's latest earnings report for the September quarter revealed record revenue, with iPhone sales playing a significant role. Compared to the previous year, the company's fiscal Q4 revenue increased by 12%, reaching $114.5 billion. Within this total, iPhone sales amounted to $57.58 billion, also marking a new quarterly high. However, the real standout was the fact that this year's iPhone revenue included only two new models, as opposed to the four offered last year.
The delay in launching the base model iPhone 18, alongside the Pro models, was due to component shortages, with Apple aiming to ensure that it could meet demand for the premium models. The company's decision to forgo the base model seems to have influenced consumers' purchase choices, with many opting for the iPhone 18 Pro instead of waiting for the base model.
Other factors include the continued popularity of the iPhone 17 and a 10% price increase for the Pro models. Overall, the report paints an encouraging picture for the split launch strategy of iPhone 18 models, but whether it reflects well on iPhone 18 Pro sales or can be attributed to price increase and the ongoing popularity of the iPhone 17 remains to be seen.
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