Adobe’s free video editing mobile app just got a lot more competitive with CapCut and Edits in a new deal for music from top artists
Premiere mobile will soon be able to use licensed music from Universal Music Group and Warner Music Group
Adobe's popular video editing mobile app, Premiere, will soon offer music from top artists thanks to a new deal with Universal Music Group and Warner Music Group. The agreement, announced on November 3, permits the inclusion of licensed music tracks in the mobile version of the video editor. Adobe plans to allow users to browse, search, and preview music directly within Premiere, complete with genre, length, and bookmarking features.
The deal will also provide music-based templates tailored to specific songs, enhancing the app's competitiveness with social media editing apps like Instagram Edits and TikTok’s CapCut. Both Meta and TikTok already have licensing agreements with Universal Music Group and Warner Music Group, granting them access to a wide range of popular music.
Adobe's collaboration is expected to provide a similar extensive collection of tracks for users to incorporate into their social media videos. Videos created using the app can be exported and shared on "licensed social media platforms," ensuring compatibility with similar agreements on platforms like TikTok and Meta's social apps.
The agreement aims to help artists reach new audiences and boost fan engagement, according to Bryan Stone, SVP of Business Development at Universal Music Group. Stone emphasized the power of music in self-expression and connection, stating that the partnership will offer creators new ways to build their stories around the songs they love.
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