Which Tech Companies Started Using Trump's Phrase 'Super Intelligence'?

A month after President Donald Trump ordered the term "super intelligence" replace artificial intelligence in government departments, several high-profile tech executives followed his lead on earnings calls. Elon Musk and Mark Zuckerberg, two of Trump's allies in the tech industry, adjusted their terminology accordingly. Musk changed the name of his SpaceX AI division to SpaceXSI and emphasized his company's work on humanoid robots, stating they were not utilizing advanced AI or superintelligence.

Zuckerberg echoed this sentiment during Meta's earnings call, highlighting Meta's goal of delivering personal superintelligence to everyone, despite Meta having created a unit called Meta Superintelligence Labs the previous year.

However, not all tech CEOs were eager to adopt Trump's preferred terminology. Amazon CEO Andy Jassy continued using AI extensively during his company's earnings call, while Microsoft CEO Satya Nadella and Alphabet CEO Sundar Pichai maintained their focus on AI in their respective remarks. Even IBM CEO Arvind Krishna, who did not attend Trump's September lunch, used the term super intelligence (SI) alongside AI during his company's call.

Chipmaker Intel's CEO Lip-Bu Tan also expressed support for Trump's terminology, describing the chip industry's supply shortages as driven by unprecedented demand for superintelligence. Other tech leaders, such as Palo Alto Networks CEO Nikesh Arora and Nvidia CEO Jensen Huang, explicitly referred to superintelligence, praising Trump's efforts in this area.