Road safety detector expands footprint to meet demand
Acusensus, an Australian-made roadside safety system utilizing artificial intelligence and cameras to detect drivers using mobile phones, is expanding its reach following international interest. The company, listed on the Australian Securities Exchange in 2023, recently announced the opening of a new manufacturing facility in Ingleburn, NSW, three times larger than its previous plant in Sydney's southwestern suburbs.
Acusensus' fixed and portable camera systems, used worldwide including in Australia, New Zealand, the US, and the UK, detect motorists using smartphones. Founded by Alexander Jannink in 2018, following a tragic loss, the company reported a 45% revenue increase to $86.2 million in its latest financial year, with international revenue climbing to $22.9 million.
Despite a widening net loss to $24.3 million, Acusensus has been instrumental in reducing distracted driving incidents, with detection rates falling from one in 100 motorists in 2019 to one in 1208 by 2025/26. The company's system involves radar and high-resolution cameras, analyzed by AI before being reviewed by humans. In addition to Transport for NSW, Acusensus contracts with authorities across Australia, New Zealand, and 12 US jurisdictions, with its services costing agencies between $5 million and $10 million annually.
The company is also developing a new system to detect motorists impaired by drugs, alcohol, or fatigue.
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