Reddit vs. The Trade Desk: One's Revenue Growth Overtook the Other's Lead
Reddit's accelerating growth has now surpassed The Trade Desk's quarterly revenue for the first time, marking a dramatic reversal after years of trailing.
Reddit, a digital platform allowing users to interact within specific interest-based communities, reported a surge in revenue growth. By the third quarter of 2026, the company generated $895 million, marking a remarkable 53% increase compared to the previous year. This growth is attributed to its expanding user base, with daily active users increasing by 12% to reach 130.3 million in Q3 2026.
Concurrently, The Trade Desk, a firm providing a cloud-based platform for digital ad optimization, has been experiencing a decline in revenue growth. Despite reporting a year-over-year increase of 22% in Q4 2026, the company's growth slowed to 3% in Q2 2026. The Trade Desk's workforce reduction efforts and competition from major players like Netflix, which has expanded its advertising offerings, may be contributing factors to its dwindling sales growth.
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