Not every artist I signed will become global – Don Jazzy
Renowned music executive Michael Collins Ajereh, popularly known as Don Jazzy, has explained that being signed to his record label doesn't guarantee global success.
Don Jazzy, the prominent music executive known as Michael Collins Ajereh, has clarified that being signed to his record label, Mavin Records, does not assure global stardom for the artists. During a recent livestream with forex trader Habby Forex, Don Jazzy emphasized that the music industry carries its own set of risks, though not as speculative as the forex market.
He stressed that not every artist he has entrusted to Mavin Records will achieve global fame or generate substantial revenue for the label. For Don Jazzy, the Mavin Records founder, success is measured by an artist's improvement since joining the label. He stated, "The forex market is just something I do for fun. Music still takes most of my time, and my other businesses are not as volatile and risky as the forex market.
But not every artist I signed will become global. Just like in trading, there is risk in the music business, too. But to us, as long as you are better today than yesterday as an artist, you are a success." Under his guidance, Don Jazzy has played a crucial role in the rise of several Nigerian artists who have gained international recognition, such as D’Banj, Tiwa Savage, Rema, and the recently emerging Ayra Starr.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
