Millennials lead AI shopping adoption in India at 84%: Report
ANINew Delhi Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare opt...
McKinsey & Company has released a report revealing that millennials are the primary adopters of artificial intelligence (AI) for shopping in India, with 84% utilizing AI-powered tools for product discovery, comparison, and decision-making. This figure surpasses the 74% adoption rate among Generation Z consumers, according to the McKinsey Agentic Commerce Consumer Survey conducted in June 2026.
The survey also indicates that AI shopping adoption is on the rise across various age groups, with 74% of Gen X consumers and 56% of baby boomers in India using AI for shopping. Contrary to global trends, where Gen Z and millennials are leading in AI search adoption for shopping, India's millennials recorded the highest adoption rate, outpacing Gen Z by 10 percentage points.
Overall, India ranks second among 11 markets surveyed for overall AI shopping adoption, with 76% of consumers using AI tools for shopping, following China's 80% rate and a global average of 53%. McKinsey noted that countries with the highest AI adoption rates tend to see this trend continue across different generations.
Written by urgent.news from Qatar Tribune Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
