Mass brands give liquor companies a hangover
The spirits market in India experienced a slowdown in the September quarter, with growth in volume falling to 4.6% year-on-year from 6.4% a year earlier. The decline was particularly pronounced in the mass-market segment, which is most vulnerable to inflation. Despite this, premium spirits grew 5.7% in the quarter, while regular and other mass spirits expanded by 3.7%.
The overall market growth was higher than the 3% recorded in the preceding quarter. Industry executives cited softer monsoons, inflation, and the ongoing crisis in the West Asia as factors contributing to the slowdown.
Brief written by urgent.news from The Economic Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
