Kompisene satser alt på ny Haaland-favoritt
29-åringene sa opp jobbene og brukte alle sparepengene på fem tonn yerba mate fra Argentina.
Joachim Jagge Lindstøl and Christian Schjørn, childhood friends, have launched their own brand of yerba mate, Ka’ay, hoping to capitalize on the popularity of the Norwegian football star, Erling Haaland. Haaland, with 76.5 million Instagram followers, is Norway's biggest star at the moment. Haaland has been seen drinking yerba mate alongside other famous faces, including Lionel Messi, Gisele Bündchen, and Metallica's James Hetfield.
However, the market in Norway is still quite undeveloped. Lindstøl and Schjørn aim to make something of this by becoming the sole Norwegian brand associated with yerba mate. They have already established Ka’ay and invested around half a million kroner into the venture. The product is organic, fair trade, and smooth in taste, making it a suitable alternative to traditional black tea.
Ka’ay has already shipped over 10,000 packets to a warehouse near Oslo, with sales of nearly 10% in its first three weeks. The founders are ready to face the challenges of building a new category in Norwegian daily goods, believing that perseverance and passion can overcome any obstacle.
Written by urgent.news from E24 Norway's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
