Karnataka turns to U.K. roadshows to revive declining NRI tourist footfall

Karnataka's State Tourism Department is aiming to boost dwindling numbers of Non-Resident Indian (NRI) tourists by participating in the World Travel Market (WTM) London 2026 roadshow, which will be held from November 2 to 6. WTM London 2026 is a global platform where travel industry and hospitality professionals showcase destinations and attend sessions focused on enhancing tourism. Over 180 countries take part in the event, with more than 4,000 exhibitors and over 40,000 participants.

A department official explained that NRI tourist numbers have dropped by more than 50% since the COVID-19 pandemic. This decline has prompted the department to organize roadshows in Manchester and Birmingham, marking the first time such events are held in these locations. The official stated that the purpose of these roadshows is to revive NRI tourist footfall by promoting Karnataka and other foreign destinations, particularly London, Germany, the U.S., and Australia.

To achieve this goal, nine individuals will be selected to participate in the roadshow. They will display posters, audio-visual content, and information about Karnataka's tourist attractions on an LED screen. Additionally, they will provide insights into accommodation options, ease of travel, and other attractions available in the state. The officials hope that by the end of the current tourism season or the beginning of the next one, the department will successfully attract more NRIs to Karnataka's renowned tourist spots.