Jaguars' new uniforms: 'Bold City' alternates have big cat details, honor local neighborhoods
Team's "Rivalries" uniforms honor city's tradition of Southern rock while using black spots to spotlight local neighborhoods.
The Jacksonville Jaguars, one of the NFL's newer franchises, have introduced a new uniform set for their 2026 season. The "Bold City" alternates are a standout choice, featuring many nods to local Jacksonville culture and history. The helmets, for instance, are now teal with a golden facemask and display Duval County's 904 area code and "Duuuval" on the back.
The white jerseys incorporate a script "Jaguars" above team numbers, inspired by the city's rich music venues and Southern rock heritage. The numbers themselves are accented with a jaguar spotting pattern in gold and teal, while the black pants mirror the jaguar's distinctive black spots. The team has also honored local neighborhoods by incorporating the names of 10 Jacksonville communities into the design, with particular attention given to areas like Dames Point, Westside, and San Marco.
Nike's "Rivalries" program aims to create distinctive uniforms that celebrate each team's unique local traditions and strengthen bonds with their fan communities. The Jacksonville Jaguars are among the AFC South and NFC North teams participating in this initiative for the first time this season.
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