Itch.io Reveals Just How Much AI Slop Is Flooding Gaming Storefronts
The number of new game pages being created daily has doubled in the past two months, itch.io confirmed
The indie-friendly gaming platform itch.io has disclosed alarming new data regarding the surge of AI-generated games flooding its storefronts. In a recent post on Bluesky, itch.io revealed that the daily count of game pages has doubled since August 2026, rising from around 3,000 to over 6,000 as of October 30, 2026. The majority of these new pages are AI projects.
Despite the platform's reputation for supporting indie developers, the influx of AI-generated games is making it increasingly difficult for developers with hand-crafted games to stand out. Importantly, the data shows that while the number of downloads and purchases has not doubled since August 2026, the sheer volume of new releases is overwhelming the platform.
This trend is not limited to itch.io, as Steam is also experiencing similar issues with AI-made content. Unless platforms like itch.io and Steam take stringent measures to monitor and restrict the release of generative AI-made content, this issue will continue to plague the video game industry.
Written by urgent.news from Polygon's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
