Climate change communication failing to reach many Ghanaians, collaboration with creatives crucial – KNUST researcher
A climate researcher at the Kwame Nkrumah University of Science and Technology (KNUST), Dr Enoch Bessah, has raised concerns about gaps in climate change communication in Ghana, saying that many people only become aware of the crisis after experiencing its effects directly.
A climate researcher at Kwame Nkrumah University of Science and Technology (KNUST) has expressed concerns about the effectiveness of climate change communication in Ghana. Dr Enoch Bessah stated that many people only become aware of the crisis once they experience its direct impacts, indicating a failure in reaching a wider audience with relatable and understandable information.
During the inaugural panel discussion at the Climate x Culture Summit, Dr Bessah emphasized that climate communication has not successfully connected with the public in a way that makes the issue easily comprehensible. He highlighted a significant disconnect between scientists and the general public, suggesting that scientific research often remains inaccessible compared to messages disseminated via popular culture and creative mediums.
Dr Bessah pointed out that a climate-related song by a well-known Ghanaian artist like Okyeame Kwame could potentially reach a much larger audience within a year than a scientific article in a scholarly journal.
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