Avoid 3R provocations, campaign fairly, maturely and with dignity, Azalina tells Melaka poll candidates

All candidates, party machinery and supporters in the 16th Melaka State Election have been urged by Umno Information Chief, Datuk Seri Azalina Othman Said, to campaign fairly, maturely and with dignity throughout the 14-day campaign period. Azalina reminded them to abide by election laws and regulations set by the Election Commission, respect diverse perspectives, and avoid provocations involving sensitive topics such as religion, race, and the royal institution.

She emphasized that elections should serve as an opportunity for candidates to present their ideas, policies, and public service commitments, not provoke hostility or deepen divisions among the people.

Azalina stressed that the Barisan Nasional (BN) platform advocates for campaign centered on candidates' credentials, service records, manifestos, and policy proposals, allowing voters to evaluate candidates' capabilities, experience, and vision for Melaka's future. She affirmed that the coalition would not engage in smear campaigns or black PR, as it aims to secure a mandate based on its own strengths rather than by undermining others.

She urged the public to be vigilant about the digital environment's challenges and to verify sources, check facts, and think before sharing information. Anyone who encounters false news, defamatory material, impersonation, or 3R-related violations should report them to the Malaysian Communications and Multimedia Commission, while election offenses should be reported to the EC, police, or the Malaysian Anti-Corruption Commission.

The Umno information machinery at all levels should prioritize strengthening its digital communications campaign, as social media is a primary source of information for voters in today's political landscape. With 43.6% of Melaka's electorate comprising voters aged between 21 and 40, Umno must adopt a more dynamic, creative, and youth-oriented communications approach.

Azalina urged voters to assess candidates and the proposed policies rationally and maturely, based on facts, and to exercise their responsibility on polling day. Early voting for the 16th Melaka State polls commences on November 10, while the actual polling day is set for November 14. For the latest updates on the election, visit the official election website.