Anime Market Tops ¥4 Tril. in 2025, Up 15% Year-On-Year Due to Overseas Expansion
The anime market reached ¥4.449 trillion in 2025, up 15.8% from the previous year and surpassing the ¥4 trillion mark for the first time, according to preliminary figures by the Association of Japanese Animations unveiled on Friday. Both the market size and year-on-year growth set new records.
The anime market surpassed the ¥4 trillion threshold for the first time in 2025, growing by 15.8% year-on-year to reach ¥4.449 trillion, according to data from the Association of Japanese Animations. This marks a new record for both the size of the market and its year-over-year growth. The domestic market expanded by 14.1% to reach ¥1.906 trillion, while the international market surged by 17.2% to ¥2.542 trillion, with overseas sales accounting for nearly 60% of the total.
Masahiro Hasegawa, editor-in-chief of the association's "Anime Industry Report," attributed the surge to greater media coverage of anime abroad and accelerated expansion by business operators in overseas markets. The theatrical release of "Demon Slayer: Kimetsu no Yaiba Infinity Castle I" in over 150 countries and regions generated revenue exceeding ¥100 billion, highlighting anime's growing presence in international markets.
The Japanese government recognizes the content industry, which includes games and anime, as a priority for public-private investment, aiming for ¥20 trillion in overseas sales by 2033, with anime contributing ¥6 trillion to that total.
Written by urgent.news from The Japan News by The Yomiuri Shimbun's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
