Accra Brewery PLC launches Wild Roots herbal alcoholic beverage

Accra Brewery PLC has introduced Wild Roots, a herbal ready-to-drink alcoholic beverage, to recognize the hard work of everyday Ghanaians and provide a product that complies with new regulatory requirements. The launch took place at the company's premises in Accra, expanding its product line to meet evolving consumer demands and regulatory changes.

Vanessa Kavi, the country marketing lead at Accra Brewery PLC, revealed that the development of Wild Roots commenced in 2025, prior to the regulatory changes. She emphasized the company's commitment to innovation and creating beverages that cater to consumer needs. Kavi explained that the launch of Wild Roots is timely, reflecting the company's ongoing efforts to produce products that prioritize compliance, transparency, and authenticity.

Inspired by the unnoticed efforts of hardworking Ghanaians, Wild Roots aims to inspire consumers to celebrate their small achievements. The brand highlights the discipline, consistency, and determination demonstrated in people's daily lives. Wild Roots is formulated with a selection of herbal and fruit flavors, such as wormwood, gentian, and bitter orange. These ingredients contribute to a balanced bittersweet taste, as Kavi described.

The product is developed without stimulants like caffeine, kola nuts, and guarana, in accordance with the Food and Drugs Authority's guidelines on alcoholic beverages. Kavi's tagline, "Grab Original Roots," encourages consumers to reconnect with the discipline and determination that drive their accomplishments while inviting them to experience the new beverage.

Regarding responsible consumption, Kavi reiterated the company's commitment to promoting smart drinking practices across its brands. She reminded that alcohol is intended for adults aged 18 and above, and emphasized the importance of responsible consumption, especially among drivers, pregnant women, and breastfeeding mothers. The launch of Wild Roots is part of Accra Brewery PLC's strategy to broaden its product offerings while adapting to shifting consumer preferences and regulatory requirements.