Three Malaysian brands rank among Asean's 10 most valuable, led by Petronas

Three Malaysian companies have landed spots among Asean's top 10 most valuable brands, according to Brand Finance's Asean 500 report. Petronas maintained its second-place ranking, despite a 4% decrease in brand valuation to US$13.8 billion. The decline is attributed to softer energy prices, rather than a weakening customer relationship.

Genting made the biggest jump, rising from 11th to ninth place as its brand value increased by 23% to US$6 billion. Maybank held onto the 10th position with a 4% rise to US$5.4 billion. Brand Finance's Asia-Pacific managing director, Alex Haigh, noted Malaysia's strong presence in the energy, leisure, and banking sectors. Petronas' brand value this year is bolstered by its strong reputation and reliability, despite the drop in energy prices.

The company also leads in sustainability perceptions, valued at US$1.3 billion. Genting's valuation surged due to stronger operating performance and increased tourism demand, while Maybank's growth was driven by solid financial performance and rising wealth fees. Other Malaysian companies with higher valuations include AirAsia (US$2.3 billion), Malaysia Airlines (US$771 million), CelcomDigi (US$1.8 billion), and KPJ Healthcare (US$305 million).

In the region, Singapore's DBS Group leads with a 8% rise in brand value to US$18.56 billion, while Thailand's PTT remains third at US$8.73 billion, despite a 5% decrease. The combined value of the 500 ranked brands across the region has increased by 8% to US$315.6 billion.