PFPP’s 'Behtarqadam' programme promoting new thinking

LAHORE: Since its inception, the Punjab Family Planning Program (PFPP) has been advancing a 'Nayi Soch' or new approach to family wellness through its Behtarqadam initiative, facilitated by the RIZ-Rayn Consortium. The program has reached approximately 100,000 individuals throughout Punjab’s 41 districts via various events and sessions, including Sehat Melas, university and college awareness programs, meetings with community organizations, religious leaders, and sporting events.

The primary focus of Behtarqadam is to enhance family wellness, with special attention to maternal, newborn, child, and youth health. The initiative encourages community engagement through interactive and discussion-based activities that promote learning, information exchange, and mutual understanding of relevant topics. By facilitating open conversations and encouraging active participation, Behtarqadam aims to make discussions on family health more accessible and pertinent to the communities it serves.

Dr. Farrukh Amin, Additional Program Director at the PFPP, emphasized the program's objective, stating, “Building healthier families start with access to the right information and the confidence to make informed decisions. Through Behtarqadam, we are reaching communities across Punjab and helping bring important conversations about family health and wellbeing into everyday life.”

Participants have expressed appreciation for the program's participatory nature, noting that it fosters a more engaging and relatable learning environment compared to traditional lectures.