Lost job, sold plants from 600 sq ft flat; now has millions in annual sales
Brandon Hurst began his journey into plant selling in 2020 as a side project to boost his income. What started as a small venture has blossomed into a thriving family enterprise, with annual sales surpassing 100,000 plants. Leveraging social media, he incorporated livestream auctions that dramatically boosted profits. Now operating from a vast 3,000-square-foot greenhouse in Los Angeles, Hurst…
Brandon Hurst never envisioned a career in plant selling. In 2020, he found himself jobless and low on funds after losing his administrative assistant position due to the COVID-19 pandemic. Seeking an additional income stream, Hurst started reselling items on Facebook Marketplace, eventually stumbling upon an affordable plant from a dollar store.
With his first listing, a pink plant in a pink pot, Hurst embarked on a path that would lead to a multimillion-dollar family business.Six years later, Hurst's company has sold over 100,000 plants in 2026 alone, generating millions in gross annual sales. What once operated from his small 600-square-foot apartment now employs 24 people, selling around 5,000 plants each week and processing approximately 1,000 orders daily.
To accommodate this growth, Hurst and his family established a 3,000-square-foot greenhouse in Los Angeles' San Fernando Valley, providing ample space for the company's expansion.
Written by urgent.news from Times of India's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
