iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
China is doing much of the heavy lifting for Apple's iPhone 18 Pro launch, with a 29% sales increase helping offset declines in the U.S. and Japan, according to Counterpoint Research . Combined global sales of the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max rose 3.1% during their first three weeks of availability compared with the equivalent launch period last year. U.S. sales…
Apple's iPhone 18 Pro sales in China surged by 29% during the device's first three weeks of availability, according to research firm Counterpoint. This growth helped counter declines in key markets like the United States and Japan. Overall, global sales of the iPhone 18 Pro and Pro Max increased by 3.1% compared to the same period last year.
However, the U.S. saw a 4% drop in sales, while Japan experienced a 27% decrease. Counterpoint cited China's success to better supply and higher prices for competing Android phones. In the U.S., Apple raised the starting price of the Pro model by $100, bringing it to $1,199 and the Pro Max to $1,299. The firm noted buyers felt the new features and design weren't substantial enough.
Additionally, the exchange rate impact further boosted prices in Japan. As a result, the Pro Max's market share fell from 57% to 56%, with India and Southeast Asia demonstrating growth for the smaller model. The three-week period ended before the launch of Apple's first foldable iPhone on October 23. Analysts are monitoring whether the foldable device will attract new customers or divert sales from the Pro Max.
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