From Slim River to rugby weekends: How Kelapa gives fresh coconut water a semi-frozen twist
KUALA LUMPUR, Oct 31 — Any entrepreneur would tell you that they often chance upon the idea for their business whi...
Rozaila Zakaria, the founder of Kelapa, stumbled upon her business idea while cheering on her family at rugby tournaments. Inspired by the need for a refreshing and convenient drink during outdoor activities, she visited a coconut estate in Slim River, Perak, where she discovered Sampoorna, a single-origin coconut variety. Kelapa sells frozen 500-millilitre pouches of fresh coconut water, emphasizing traceability and consistent product standards.
The frozen format allows customers to enjoy a semi-frozen coconut slushie rather than thawing the product. Kelapa's appeal lies in its clean, natural coconut taste and traceability. Rozaila initially found her customers at rugby tournaments and later at weekend markets and wellness events, providing a platform for her to connect with people and gather feedback.
The brand’s success relies on adaptability, as weather conditions, logistics, and sales fluctuations can impact operations. Rozaila is considering expanding Kelapa’s reach through retail partnerships and different product sizes, but is focused on establishing a solid foundation for the business.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
