From restaurant guides to payments, here’s how TikTok is building a super app
TikTok may be working to become the app that people use for most of their digital activities.
TikTok, the popular social media platform, is reportedly expanding its offerings to become a "super app" that caters to a variety of user needs beyond just video sharing. This includes the addition of an in-app restaurant guide called "Must Eat," which aggregates restaurant recommendations from over 40 million posts and comments on the platform. Users can browse restaurants based on city, cuisine, price, rating, and location.
In addition to the restaurant guide, TikTok is also reportedly developing a feature that allows users to send money directly through the app. This feature would utilize TikTok Pay, a service already available in Southeast Asia for TikTok Shop purchases. The company has also applied to Brazil's central bank for approval to operate as a financial technology company offering lending and payment services.
By diversifying its offerings, TikTok aims to become a one-stop platform for users' digital activities, much like super apps in China. This strategy could help the company compete with fintech startups and e-commerce platforms. The company's expansion into payments and other digital services reflects its goal of becoming the primary platform for users' online activities, from discovering places to making purchases.
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