CLOVIS Rebrands, Launches Renaissance Collection

Nigerian fashion brand CLOVIS, previously known as ClovisCasuals, has rebranded and introduced its inaugural capsule collection, titled 'The Renaissance Collection'. This relaunch signifies the brand's shift towards a new identity, characterized by a design philosophy coined as "Tradurban", which merges West African cultural elements with modern fashion.

The collection comprises three distinct product lines: Lagos Loom, Afroform, and City Graphics. Lagos Loom integrates indigenous West African textiles into contemporary apparel, highlighted by the Denim Fringe Jacket, Ochre Set, and Aso-Oke patchwork designs. Afroform fuses geometric patterns with casual fits, exemplified by the Afroform Tee and Afroform Cargo Pant.

City Graphics showcases heritage-inspired ensembles, including the Lasgidi Express Tee, Lagos Horizon Tee, and Renaissance Monogram Tee. The brand revealed that its new moniker, CLOVIS, is an adaptation of the French name Louis, symbolizing its founder, Louis Akorede Awode, and Clovis I, the inaugural king of France. CLOVIS emphasizes that this rebranded identity is aimed at bolstering its footprint in the global fashion landscape.

The company has previously commanded a significant presence in Nigeria's entertainment and creative sectors, dressing figures such as Asake, Olamide, Laycon, Yhemolee, and Abayomi Alvin. The brand's moniker, "Made For You", continues to be an integral part of its identity.