Caleb Williams’s Cleat Maker: Hiding Logos After NFL Fines ‘Makes Sense’
Close to 100 NFL players wear Caddix cleats without endorsement deals.
Caleb Williams, quarterback for the Chicago Bears, has faced two fines from the NFL, totaling nearly $36,000, for wearing cleats with unauthorized logos during games. The founder and CEO of Caddix, Jack Rasmussen, explained to Front Office Sports that while his small company aspires to become an authorized brand for NFL players, it's currently not feasible.
Rasmussen acknowledged that hiding the logos on Williams' cleats may be a practical solution to avoid further fines, as permitted by NFL rules. Williams has appealed one of the fines and has a hearing scheduled for November 10. Caddix's cleats offer performance and injury-prevention benefits, and the company has been approved by the NFL and worn by nearly 100 players for free.
Despite the company's limited resources, Rasmussen expressed willingness to cover the fines, emphasizing the importance of prioritizing the player's comfort and performance. The company's cleats have undergone NFL health and safety testing, and Rasmussen stated that while hiding the logos could be an option, it's not yet financially viable for Caddix.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
