Bars expect 50% jump in sales on final night of Hong Kong’s ‘Halloween Month’

Hong Kong's first-ever "Halloween Month" has proven to be a major success for local businesses, particularly bars and restaurants in Lan Kwai Fong. With Halloween falling on a weekend, operators in the area anticipate sales on Saturday to surge over 50% compared to last year. The inaugural campaign, which began on October 17, featured street celebrations across Central, including Lan Kwai Fong, Kai Tak, Mong Kok, and Tsim Sha Tsui East, with festivities culminating on Halloween night.

Director of the Lan Kwai Fong Association, Anthea Cheung So-may, confirmed that businesses in the area have seen a significant increase in visitors, with a 40% rise in sales over the past two weeks compared to previous years. The celebrations have drawn tens of thousands of people, many of whom have dressed up earlier than in past years.

Cheung expects sales to increase even more on the final night, attributing the surge to the influx of mainland Chinese visitors and convenient border crossings. The month-long campaign, part of a broader tourism strategy aimed at promoting less prominent festivals on the mainland, has seen strong engagement from young visitors in the Greater Bay Area.