Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

In a recent interview with Wired’s Steven Levy, Apple CEO John Ternus expressed his company's stance on artificial intelligence (AI). While Apple has been criticized for lagging behind in AI development, particularly in delaying the launch of an updated version of Siri, Ternus defended the company's current position. He acknowledged that "everyone has an opinion" but maintained a positive outlook, stating, "I really like where we're at."

Ternus revealed that Apple is committed to integrating AI into its upcoming products, but he emphasized their cautious approach. "We don't want to ship AI for AI's sake," he explained. "When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?"

When Levy questioned whether AI might significantly impact Apple and its ecosystem, potentially rendering apps obsolete, Ternus responded with a thoughtful perspective. "That could make life really easy, I suppose," he remarked, "but the creation of products is a deeply human and personal thing, something that we love to do."