$60 for a loaf of bread? New York bakery has customers lining up
NEW YORK — Korea may have its bread pilgrimages, but Manhattan has taken the bakery craze to another level: $60 for a single loaf of rye bread. RYE by Martin Auer, an Austrian bakery that opened in Manhattan's SoHo neighborhood in September, has quickly become one of the city's most talked-about food destinations, drawing crowds and widespread media attention for its unusually expensive sourdough…
Manhattan has embraced a bakery phenomenon that even Korea's bread pilgrimages can't match - a $60 loaf of rye bread from Martin Auer's RYE bakery. Situated in SoHo, this Austrian bakery has become a city sensation, drawing long lines and media frenzy. The 1.5 kilogram loaf, available in half and quarter sizes for $30 and $15 respectively, is the bakery's only product.
The minimalist interior, more akin to a high-end retail store, allows customers to observe the bread-making process. The simple ingredients - organic rye flour, water, and salt - are combined and fermented for up to 24 hours using a sourdough starter over 50 years old. However, the hefty price tag has sparked debate, as the same loaf costs around $16 in its Austrian home country.
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