What matters most to M’sian families when managing their money?

Malaysian families face the challenge of managing their income to cover essential expenses while maintaining financial security. A recent study by Rakuten Insight and Supermom surveyed 306 families in Malaysia and 309 in Singapore, along with over 2,100 finance-related conversations in parenting communities. The research reveals that financial security holds greater importance than discretionary spending, leading families to prioritize reducing non-essential purchases over cutting back on necessities like groceries, bills, and children's needs.

Emergency savings and preparedness for unexpected expenses are also key priorities. Instead of focusing on investment returns, the majority of respondents prioritize protecting themselves against financial setbacks, particularly those with children. This practical approach emphasizes building a financial buffer before pursuing opportunities to grow wealth.

While digital banking is widely adopted, concerns over scams, account security, and personal data protection persist. Convenience alone does not guarantee trust, and transparency, security, and straightforward fee information are crucial factors for families. Personal recommendations from family and friends remain the most trusted source of information, with influencers having a significant but secondary influence in Malaysia (43%) compared to Singapore (34%).

Overall, Malaysian families demonstrate a cautious approach to money management, prioritizing financial security over personal spending and relying on dependable information to make informed decisions.