[WEEKENDER] Unknown at home, big abroad
It is generally considered less risky for companies to first establish a robust consumer base in the country where they are based, giving them a comfort zone for operations like marketing, administration and customer service. Expanding into overseas markets would be a logical next step. Major Korean firms almost always follow this approach, building operational know-how and a strong domestic…
![[WEEKENDER] Unknown at home, big abroad](/img/17297723)
The Korean economy is experiencing a boom in global exports of beauty and food products, with companies looking to expand beyond their domestic markets. According to the Ministry of Food and Drug Safety, Korean beauty exports reached a record $11.4 billion in 2025, marking a 24.5% increase from 2021. Similarly, Korean food exports hit a record $10.4 billion in 2025, up 21.9% from the previous year, as reported by the Ministry of Agriculture, Food and Rural Affairs.
This surge in global trade has inspired many small and medium-sized Korean companies to pursue international markets from the beginning, rather than focusing solely on the domestic market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- [WEEKENDER] Unknown at home, big abroad koreatimes.co.kr
