We Checked 6 "MCP" Keyword SERPs. Not One Independent Product Page.

We recently analyzed six keyword SERPs related to "mcp" (machine control protocol) terminology to assess the landscape for building MCP tools. The findings revealed a stark reality: there were no independent product pages ranking on the first page across all six searches. The dominant results were directories (like mcpmarket), aggregator pages (e.g., a collection of 40 Twitter MCP servers), GitHub repositories, Reddit threads, a YouTube tutorial, and branded explanations from big companies such as Salesforce and Wix.

Three key takeaways emerged from this investigation:

1. The directory has become the primary search result for these queries. To be discoverable, you must rank within directories like mcpmarket or mcp.so-style aggregators first; optimizing your own domain page becomes secondary.

2. Given the current landscape, head terms alone offer little opportunity. Instead, focusing on long-tail keyword combinations appears to be the only viable path for ranking. For example, searches like "[specific job] + mcp" showed little competition, presenting potential openings for smaller pages to gain traction.

3. Before investing time in keyword mapping, it's crucial to verify the SERP composition. A quick check (taking around ten minutes) can save significant effort by revealing whether directing resources towards product pages is worthwhile or if the strategy should lean towards directories and long-tail keywords. This discovery process allowed our team to avoid optimizing six pages for an unattainable SERP.