Union Bank’s Ayeni Named Among Nigeria’s Top Marketing Communications Professionals

Bukola Ayeni, the Team Lead for External Communications at Union Bank of Nigeria Plc, has been named among Nigeria's top marketing communications professionals in the 2026 BrandComm 35 Under 35 Awards. This recognition acknowledges her significant contributions to corporate communications, brand development, public relations, and reputation management.

Ayeni's career spans nearly a decade, during which she has honed her expertise in integrated marketing communications, business strategy, digital marketing, crisis communication, and stakeholder engagement. She combines creativity with practical business solutions to drive impactful results.

At Union Bank, Ayeni has led major communication campaigns, increased executive visibility, maintained stakeholder relations, and strengthened the bank's reputation. One notable initiative she spearheaded was the communications and public relations support for the bank's Endless Possibilities campaign, which underscores Union Bank's dedication to empowering Nigerians.

Joshua Ajayi, the convener of the event, highlighted the importance of trust and meaningful relationships between brands and consumers, stating that genuine connections are earned through relevance, honesty, and respect. Dr Victor Gbenga Afolabi, the keynote speaker and Group CEO of Hazon Holdings and GDM Group, emphasized that successful brand building extends beyond advertising and public relations to encompass quality products, effective service delivery, and positive customer experiences.

Prior to joining Union Bank, Ayeni spent six years at Business School Netherlands (BSN), where she gained valuable experience in brand management, digital marketing, and corporate communications. She collaborated with teams in the Netherlands and South Africa on initiatives spanning Europe, Africa, and Asia. During her tenure, Ayeni developed and executed BSN Transformation Moment, a 12-month radio program on Inspiration FM in Lagos.

This 49-episode series featured insightful conversations with business leaders and entrepreneurs, sharing transformative strategies on business growth and leadership.