TikTok has a new Halloween obsession, and it’s not about what people are wearing
A good and creative costume will only go so far this Halloween. Now instead of just the costume, TikTok users are focusing on its reveal. The trend follows a simple template: Users appear wearing normal clothes and no makeup with text reading “costume loading.” A quick transition later, users reveal their extravagant costumes and costumes to viewers. Unlike most trends, which are tied to a…
This Halloween, TikTok users are not just focusing on their costumes, but rather the reveal of said costumes. The trend is known as "costume loading," where users begin a video wearing regular clothes and no makeup, with the text "costume loading" appearing on the screen. After a quick transition, the users unveil their elaborate costumes to the viewers.
Unlike most trends that are tied to a specific song, "costume loading" can use any TikTok sound, often paired with a relevant song or sound by the user. For example, content creator Kirby J paired her "disco" costume with the song "Let’s Groove" by the band Earth, Wind & Fire. Similarly, a couple dressed as characters from the Shrek franchise used a sound mixing a scene from the movie with Britney Spears’ "Womanizer."
Many others used popular sounds and came up with their own creative transitions, such as content creator Camilla Araujo who danced in a bathrobe with "costume loading" written on the screen, only to transform into Sharpay Evans from Disney’s High School Musical. The reveal was teased out for longer by some creators, introducing different elements of their costume one by one.
Brooke Monk, for instance, started by revealing a blue wig, followed by makeup, and ended with the outfit, becoming Jinx from the animated series Arcane. However, this trend is expected to fade once Halloween passes.
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