Survey Reveals Rising Popularity of Digital Reading in Thailand
Thailand’s e-reader market is growing, with 66% of people preferring digital reading. Despite reading for an average of 64 minutes daily, social media and streaming compete for attention. Key Points A growing preference for digital reading is creating new opportunities in Thailand’s e-reader market, with 66 percent of respondents in a national survey reporting that […]
A recent survey in Thailand has uncovered a growing preference for digital reading, with 66% of respondents primarily using electronic devices for their reading habits. Despite dedicating an average of 64 minutes per day to reading, five days a week, the competition from social media and streaming services, combined with limited free time, poses challenges to fostering more frequent reading.
The Publishers and Booksellers Association of Thailand (PUBAT) survey highlights the need for innovative solutions to capitalize on this digital trend. To address this, Rakuten Kobo and MEB Corporation have strengthened their partnership, merging Kobo's advanced e-reader technology with MEB's local market knowledge and distribution capabilities. This collaboration, launched in 2026, aims to boost Thailand's e-reader market, leveraging both companies' strengths to adapt to evolving reading habits.
As reading preferences shift towards digital platforms, the industry faces the challenge of translating this growing preference into sustained reading practices. While social media and streaming remain significant distractions, the expanded partnership between Rakuten Kobo and MEB Corporation signals a proactive approach to harnessing the momentum of digital reading in Thailand.
Written by urgent.news from Thailand Business News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
