Srm: inclusive tourism is worth 10 billion across Italy, over three in the South

In Italy, accessible and inclusive tourism generates around 5.3 billion euros in direct added value and 9.8 billion euros when including indirect and induced effects. A study by Srm, presented at the Bmta 2026 in Paestum, found that this type of tourism accounts for around 8.3% of national tourist presence, with 9 million arrivals and 38.6 million presences.

The study also reveals that 44.5% of Italian hotel operators have included accessibility in their strategic plans, while in the South this figure is 38.2%. Italy's cultural heritage, including 4,677 museums and similar institutions, can become a multiplier of demand for accessible tourism.