Social Media: Entrepreneur Defends Himself Against Influencers - and Receives Death Threats
Udo Heuser, owner of the perfume company Nobilis, is having creators blocked who advertise cheap copies of expensive perfumes. For this, he receives hundreds of hate messages. Now the police are investigating.
Udo Heuser, CEO of the Nobilis Group, a perfume company, has received hundreds of hate messages and death threats on social media platforms, including Instagram and TikTok. The threats, which include anti-Semitic insults and calls for boycotts, began after Heuser's company took legal action against influencers promoting "dupes" - cheap copies of luxury perfumes.
The company's lawsuits, including one that recently won backing from Germany's Federal Court of Justice, have targeted influencers such as Noel Deyzel, who has millions of followers on TikTok and has promoted dupes in his videos. The police are now investigating the threats, which Heuser believes are orchestrated and motivated by economic interests.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
