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Finance & Markets

SiriusXM Is Betting Podcasts Will Win On Ad Sales, Not Streaming Deals

While other networks have taken quick cash from Netflix or Disney, SiriusXM is trusting its maximum reach ad sales strategy to claim podcast supremacy, helping triple its related ad revenue—and breathe life into its stock price.

SiriusXM Is Betting Podcasts Will Win On Ad Sales, Not Streaming Deals

We haven't written up this one. Forbes has the full story — the link below goes straight to it.

Read the original at forbes.com →

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10 Friday AM Reads

My end-of-week morning reads: • Everyone Wants an Affordable America. Good Luck Agreeing on What That Means: Hanna Horvath on the affordability pitch every candidate is making a week before the…

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