Paris Baguette Opens Store at Manila Airport
Paris Baguette has opened its second airport store at Ninoy Aquino International Airport (NAIA) in Manila, the Philippines’ largest gateway. A little more than a year after introducing its first airport store at Terminal 3 in October last year, the bakery chain is expanding its footprint to Terminal
Paris Baguette has expanded its presence at Manila's Ninoy Aquino International Airport with the opening of its second store, bringing the total to nine locations across the Philippines. The new store, located in Terminal 2, caters to domestic flights primarily operated by major airlines such as Philippine Airlines and AirAsia Philippines.
This strategic move aims to maximize brand exposure and capitalize on the airport's significant passenger traffic of over 52 million last year. Reflecting the unique needs of airport customers, Paris Baguette has established a 24-hour operating model, offering a diverse menu of bread, pastries, sandwiches, salads, and other dining options to meet the varied demands of travelers.
The chain's expansion strategy across Southeast Asia includes securing halal certification for its stores in Singapore, Indonesia, and Malaysia, with a key production center in Johor, Malaysia, supporting its regional operations.
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