Paradise backs campaign to combat youth gambling addiction
As online gambling increasingly draws young people into its orbit, casino operator Paradise is putting its money behind a campaign urging teenagers to find a different kind of excitement — one built around their ambitions rather than bets. Paradise said Friday it had fully funded the production of a youth gambling prevention advertisement in partnership with the Korea Center on Gambling Problems,…
The online gambling industry is reaching younger demographics, prompting casino operator Paradise to support a campaign aimed at preventing teenage gambling addiction. Paradise has fully funded the creation of a youth gambling prevention advertisement, partnering with the Korea Center on Gambling Problems. The video, titled "I play a different game," is scheduled to air on television and online platforms by the end of October.
The ad's message urges teenagers to steer clear of online gambling and instead focus on ambitions, dreams, and personal potential. The campaign seeks to convey the risks associated with gambling using language and imagery that resonate with younger viewers while raising public awareness about the issue. This initiative stems from a memorandum of understanding signed between Paradise and the Korea Center on Gambling Problems in September 2025, which aimed to develop gambling prevention content tailored to teenagers and expand counseling services.
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- Paradise backs campaign to combat youth gambling addiction koreatimes.co.kr
