OPINION: You can’t scale with a startup mindset

Once your company reaches product-market fit, it's crucial to avoid becoming entrenched in the same methods that helped you achieve success. McKinsey discovered that 78% of products that begin well falter later on. While securing funding can give a false sense of limitless possibilities, overspending on untested ideas can lead to costly mistakes.

A Turkish quick-commerce company, Getir, expanded to nine countries quickly, but eventually exited markets like Germany, the UK, and the Netherlands to focus on its Turkish market. Growth requires thorough research, adapting to local consumer behavior, and understanding market nuances. Adopting a fixed and transparent framework for experiments can help control costs and improve efficiency.

In a startup, team members often wear multiple hats, leading to strong management skills, but as the company grows, hiring a single owner for each project is essential. Decisions should be made by one person with clear authority, reducing the time spent on consensus. AI should complement human capabilities, handling repetitive tasks while preserving empathy and critical thinking for essential interactions.

Companies must plan beyond short-term goals, establishing a six-month and yearly strategy with flexible adjustments. Regular strategy sessions and bi-weekly leadership meetings can help monitor progress, track unit economics, and address operational issues before they escalate.