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Mbappe’s China Crisis Exposes Hidden Risks for Global Brands

BEIJING – Kylian Mbappé recently found himself at the center of an unexpected geopolitical storm in China that nobody saw coming. A casual, seemingly harmless comment about an internet meme has triggered a massive commercial backlash across China. The French football star mistakenly referenced Mao Zedong as a dictator during a recorded interview released online. […] The post Mbappe’s China Crisis…

Mbappe’s China Crisis Exposes Hidden Risks for Global Brands

We haven't written up this one. Chiang Rai Times has the full story — the link below goes straight to it.

Read the original at chiangraitimes.com →

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